LivingSocial enters Malaysia online shopping market
ONE of the world’s largest social shopping sites, Everyday.com.my is now part of a strong brand — LivingSocial — and aims to reach out to more customers and rope in more merchants.
In a statement yesterday, LivingSocial said it is set to offer bargain-hunting Malaysians stimulating online experiences where deals with discounts of 50 per cent or more are available on a daily basis.
Everyday.com.my chief executive officer Edwin Wang said the concept of online deals is on the verge of taking Malaysia by storm.
“Now that Everyday.com.my is part of a strong brand like LivingSocial, we are in the best market position to deliver the best experience to our members and the best value to our merchants,” said Wang.
LivingSocial’s entry into Malaysia is made possible through its recent acquisition of Korea’s largest daily deal site TicketMonster, which has already established its presence in the country via the leading group-buying site in Malaysia, Everyday.com.my.
Everyday.com.my has extensive and wide-reaching customer base. It set a new benchmark for the group buying industry in May when a hotel buffet deal of over 10,000 vouchers sold out within 25 hours.
They further topped the deals list when they sold more than 2,500 vouchers for a local escape package.
It offers daily location-specific deals covering a wide spectrum of experiences ranging from cafés to restaurants, hotel stays, spa and beauty, tour packages, car care services, sports and fitness and more.
As part of the LivingSocial family and its culture of fun, innovative and being customer-focused, customers and merchants alike will get to enjoy even more value-added benefits.
While most deals are currently being offered in Kuala Lumpur, Selangor, Johor, Kedah and Penang, plans are already under way to expand the deal offerings to other major cities across Peninsular Malaysia, Sabah and Sarawak.
On the other hand, Everyday.com.my merchants would have the opportunity to reach new and loyal customers outside of Malaysia via LivingSocial’s wide international network sites.
For instance, merchants offer travel products and hotel rooms on Everyday.com.my could also list their deals on all deals sites under the LivingSocial family in the Asian region.
These sites include Ensogo Thailand and Philippines, DealKeren Indonesia and TicketMonster Korea.
LivingSocial is currently present in 25 countries, with a huge customer database of 46 million.
Source : New Straits Times
Date : 4 January 2012
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1 comment:
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