Govt strong supporter of branding
KUALA LUMPUR: The
government is a strong supporter of the private sector's efforts in branding as
the country itself commands a strong brand internationally.
Minister of International Trade and Industry Datuk
Seri Mustapa Mohamed said the government recognises that businesses are more
successful and make more profit when they develop propriety brands rather than
sell commodity products.
"The government will continue to be supportive of our businesses' efforts in this area in future and especially as they seek to establish bridgeheads in foreign markets.
"Under the ministry, we have implemented several programmes over the years to encourage local entrepreneurs to invest in developing their brands, for local market as well as for export," he said in his address at the 2012 Reader's Digest Trusted Brands Award last night.
Mustapa said there are several programmes under the ministry's agencies like SME Corp Malaysia and Malaysian External Trade Development (Matrade) which support branding initiatives by local companies.
"The government will continue to be supportive of our businesses' efforts in this area in future and especially as they seek to establish bridgeheads in foreign markets.
"Under the ministry, we have implemented several programmes over the years to encourage local entrepreneurs to invest in developing their brands, for local market as well as for export," he said in his address at the 2012 Reader's Digest Trusted Brands Award last night.
Mustapa said there are several programmes under the ministry's agencies like SME Corp Malaysia and Malaysian External Trade Development (Matrade) which support branding initiatives by local companies.
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The minister said branding has become an
important tool in realising national goals as the country transforms to one
offering higher value added products and services.
He said Malaysia has established a strong brand overseas with its tourism tagline "Malaysia, Truly Asia".
"And within the country, all of us realise the positive impact of the IMalaysia brand," he added.
Meanwhile, Reader's Digest managing director (Asia-Pacific) Walter Beyleveldt said the true measure of success for a brand is the extent to which it wins and keeps the trust of consumers over time.
"Winning Reader's Digest Trusted Brands Award is the ultimate seal of consumer approval," he said.
The Reader's Digest Trusted Brands Awards 2012 showed local brands rulewhen they bagged 23 out of 43 categories, which include the financial sector, telecommunications sector, cars and property development.
Among the winners were Petronas, Telekom Malaysia, Maybank, Perodua, Sime Darby Property, Universiti Teknologi MARA (UiTM), Pantai Hospital Kuala Lumpur and Public Mutual.
He said Malaysia has established a strong brand overseas with its tourism tagline "Malaysia, Truly Asia".
"And within the country, all of us realise the positive impact of the IMalaysia brand," he added.
Meanwhile, Reader's Digest managing director (Asia-Pacific) Walter Beyleveldt said the true measure of success for a brand is the extent to which it wins and keeps the trust of consumers over time.
"Winning Reader's Digest Trusted Brands Award is the ultimate seal of consumer approval," he said.
The Reader's Digest Trusted Brands Awards 2012 showed local brands rulewhen they bagged 23 out of 43 categories, which include the financial sector, telecommunications sector, cars and property development.
Among the winners were Petronas, Telekom Malaysia, Maybank, Perodua, Sime Darby Property, Universiti Teknologi MARA (UiTM), Pantai Hospital Kuala Lumpur and Public Mutual.
Source : New Straits Times
Date : 30 May 2012
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