Govt to boost halal market
KUALA LUMPUR: The Government will continue to develop the halal market,
given its huge potential and global demand.
The Government is also
ready to collaborate with any party to ensure an efficient halal eco-system in
the country, said Deputy Prime Minister Tan Sri Muhyiddin Yassin.
“I am happy to note
Malaysia has assumed a leading role in introducing standards for halal
accreditation and has the expertise to award certification for various non-food
products, particularly pharmaceuticals, cosmetics and logistics,” he said.
The halal industry, he
added, was booming and there was now greater worldwide acceptance of its standards
and certification, including by communities of various religious beliefs.
Muhyiddin said this when opening the
7th World Halal Forum (WHF) here yesterday.
Eye-catching item: Muhyiddin
visiting a batik stall after the opening ceremony of the World Halal Forum 2012
in Kuala Lumpur yesterday. — Bernama
“It is to be emphasised
that halal products and services should be promoted and targeted, not only for
the global Muslim community, but also among the greater number of non-Muslim
consumers.
“They will readily accept
halal products and services that meet global standards and quality as well as
conform to prevailing market requirements, including environment and safety
standards.
“Opportunities in the
halal market are endless, as the concept encompasses the entire value chain of
commercial activities,” the deputy prime minister said.
He added that continuous
creativity and innovation in products and services were needed to further
enhance the industry and brand as well as to spur downstream business activities.
He commended forum host, the
International Halal Integrity (IHI) Alliance, for setting standards to ensure
halal integrity is maintained throughout an unbroken supply chain “from farm to
fork”.
IHI chief executive officer
Darhim Dali Hashim said the international trade of
halal products had accelerated at a “tremendous pace” with the world’s halal
market estimated to be worth some US$2.3 trillion (RM7 trillion).
However, he noted, halal
was still an unregulated sector in many places, adding only 10 of the 57
countries of the Organisation of Islamic Conference (OIC) have some form of
halal regulation.
Source: The Star
Date : 3 April 2012
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