Smartphone penetration seen hitting 60pc in 2 years
KUALA LUMPUR: Almost 60 per cent of the total Malaysian population will own a smartphone in two years, thanks to the various incentives by the government.
McCann Worldgroup group director (brand planning and innovations) Milan Agnihotri said the projected figures were derived from a recent survey, "Mobile Connected Lives - Malaysian Truths".
McCann conducted the study to get an insight into the mobile phone industry and how it plays a role in people's lives.
The survey was conducted globally and in Malaysia as well.
"We expect the use of mobile phones to go up as the government provides the RM200 rebate for young Malaysians to buy smartphones," he told Business Times in a recent interview.
Agnihotri said Malaysians were one of the most active users when it comes to smartphones with an average of 6.4 hours spent in a week on just data usage, which means no voice or telephone calls were made during these times.
"That means 50 minutes a day are spent on browsing the Net and checking the social media networks via the mobile platform alone," he added.
Agnihotri said in Malaysia, almost 40 per cent of the population owns at least two mobile phones with 137.7 per cent penetration, which is one of the highest in the world.
"In time, companies would have to start setting aside more money to advertise on mobile platforms, which is growing steadily on a year-on-year basis," he added.
Agnihotri said the android platform was more popular in Malaysia compared to the iPhone's, simply because it was more versatile.
"It was also evident from the data that social networking and entertainment-related activities such as music, downloading, chatting and games are the drivers of mobile Internet.
"Hence, it was obvious from the research study that consumers' preference was for devices and the service providers who could support these drivers," Agnihotri added.
Source: New Straits Times
Date: 26 April 2013
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