Branding group to help
more Malaysian firms attain global success
KUALA LUMPUR: The
Branding Association of Malaysia is set to increase its membership to 1,000 by
2020 and is looking forward to helping more small- and medium-sized enterprises
(SMEs) gain national as well as international success.
Association president Datuk Eric Chong said the association envisions that its members would become internationally acclaimed Malaysian brands.
"We have been working tire-lessly in identifying the best homegrown Malaysian brands," he said at the Branding Association of Malaysia's 12th annual dinner yesterday.
Malaysia External Trade Development Corporation chairman Datuk Mah Siew Keong was the guest of honour at the function.
Association president Datuk Eric Chong said the association envisions that its members would become internationally acclaimed Malaysian brands.
"We have been working tire-lessly in identifying the best homegrown Malaysian brands," he said at the Branding Association of Malaysia's 12th annual dinner yesterday.
Malaysia External Trade Development Corporation chairman Datuk Mah Siew Keong was the guest of honour at the function.
|
|
Also present was Media
Prima Bhd chairman of Datuk Johan Jaaffar.
Founded more than a decade ago, the branding association was formed with the primary goal of developing the potential of Malaysian brands as successful ventures in the global market.
It currently has 300 members.
"We believe that the ultimate economic success of a company is a result of the collective success of all its business entities combined.
"Therefore, to strengthen Malaysia, we must first strengthen Malaysian businesses," said Chong, adding that the association believes that Malaysian businesses will never be truly internationally competitive without a proper understanding and application of the Art of Branding.
Source : New Straits Times
Founded more than a decade ago, the branding association was formed with the primary goal of developing the potential of Malaysian brands as successful ventures in the global market.
It currently has 300 members.
"We believe that the ultimate economic success of a company is a result of the collective success of all its business entities combined.
"Therefore, to strengthen Malaysia, we must first strengthen Malaysian businesses," said Chong, adding that the association believes that Malaysian businesses will never be truly internationally competitive without a proper understanding and application of the Art of Branding.
Source : New Straits Times
Date : 16 January 2013
Today's Pick (16/01/13/10/9334)
No comments:
Post a Comment