Taking cue from banks
Keropok lekor maker installs electronic numbering system to reduce chaos
KUALA TERENGGANU: Taking a cue from banks, a keropok lekor maker installed an electronic number display unit at his shop to solve the problem of customers lining up to buy the local delicacy.
The local residents now call the shop owned by entrepreneur Mohd Nazir Mohd Dagang at Bukit Tok Beng bank keropok lekor.
Mohd Nazir, 35, said he got the idea to install the electronic display unit after seeing his customers queuing up in a disorderly manner to buy the chewy fish sausage.
He was particularly worried about the senior citizens.
“In short, it was chaos before we started the numbering system,” he said when interviewed at his shop.
Mohd Nazir, who has four children aged six to 15, was previously in the food catering business.
He, however, decided to leave the business and open a keropok lekor stall to spend more time with his family.
“It turned out I am still kept busy,” he said, adding that while it started with just his family members, the keropok lekor business now employs about 40 workers.
The main ingredients used in his product are ikan tamban and ikan selayang, for which he travels 50km daily to Kampung Penarik in Setiu to get the freshest fish.
Mohd Nazir said the electronic numbering system allowed the customers to gauge how long they have to wait before they are served.
“In the meantime, they could go and settle other errands elsewhere and return later to the shop,” he said.
“People who asked about the shop often refers to it as kedai yang guna nombor (the shop that uses numbers).
He added that his customers had increased since he started using the system.
With sales of about 12,000 pieces of keropok lekor daily, one could say Mohd Nazir can afford to laugh his way to the bank now.
His shop opens from 9am to 6pm from Saturday to Thursday. Friday is the family's day off.
Source : The Star
Date : 30 January 2012
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