TAR invests
RM115mil in theme park in Nusajaya
PETALING JAYA: Themed
Attractions and Resorts Sdn Bhd (TAR), a wholly-owned subsidiary of Khazanah Nasional
Bhd, has invested RM115mil
into its Puteri Harbour Family Theme Park in Nusajaya, Johor.
The 90%-completed theme park is expected to attract
500,000 visitors in its first year of operations.
Based on the RM60 all-access ticket price, the company is confident of
achieving at least RM30mil in sales, according to managing director and chief executive
Tunku Datuk Ahmad Burhanuddin.
Ahmad said 45% of the theme park visitors would be
foreigners. The four-level theme park on 80,000 sq ft is expected to open its
doors in November.
It is aimed at raising the profile of Nusajaya as a
tourist destination.
TAR, which is also a major stakeholder in Legoland, saw synergy between
Puteri Harbour andthe latter.
“We don't see Legoland cannibalising the theme park'business. In fact, we
see them supplementing and complementing each other,” he said,
Ahmad believed that Legoland and the upcoming theme park would encourage
visitors to stay longer in Nusajaya thus increase tourist spendings.
“When people come to Malaysia, they want a variety
of things to do. We are coming out with the products to service them and add to
the things they can do,” he said
Ahmad said the theme park would be providing 200
jobs and have a multiplier-effect on hotels and suppliers in the area.
TAR has partnered with Malaysia Airlines and AirAsia in its marketing effortsto attract tourists
from China, India and the Middle East.
The Puteri Harbour Family Theme Park will have three major attractions,
the local cartoon-inspired diner Lat's Place, the first Sanrio Hello Kitty Town
outside of Japan and The Little Big Club featuring cartoon characters like Bob
the Builder and Barney.
Lat's Place will be designed in a Malaysian village setting, coupled with
animation for patrons to interact with.
TAR, which is the operational and management company for Khazanah, has
other projects including the Ocean Quest Marine Park and Ocean Splash Water
Park in Desaru Coast.
Source : The Star
Date : 1 August 2012
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