afternoon highlight (07/08/12/139/613) Corporate FB accounts need proper managers

Corporate FB accounts need proper managers

KUALA LUMPUR: Believe it or not, having a Facebook account can go a long way into making your business profitable, especially if it is managed efficiently.

McCann Worldgroup Asia Pacific chief technology catalyst Greg Armshaw said, however, businesses should have a proper person, like a social media manager, handling the account and not just some interns like what most companies do these days.

"We at McCann are managing over 50 Facebook pages with over four million users," he told Business Times in an interview recently.

Armshaw said Facebook is now the number one social medium that companies engage in to create more buzz about their brands, followed by Twitter.

Other mediums such a blogs and websites still don't have powerful decision-making followers like what Facebook and Twitter, he added.

However, there are several ethics that businesses must adhere to when posting on the Internet.

"They should not have more than two posts a day as it will then flood the person's feed with too much information," he said.

Armshaw added that according to a website known as socialbikers.com, Malaysia has 12.5 million Facebook users.

Source : New Straits Times

Date : 7 August 2012

afternoon highlight (07/08/12/139/613)