myNEF sets target to sustain Bumi technopreneurs
KUALA LUMPUR: New
Entrepreneurs Foundation (myNEF) has set an objective to help at least 3,000
Bumiputera technopreneur businesses to be sustainable in the next three
years.
The non-profit organisation has been entrusted by the government to engage
Bumiputera technopreneurs and identify key areas to grow their businesses.
As part of a larger initiative by the government to increase Bumiputera
involvement in businesses, myNEF was founded together with the industry to
facilitate, assist and train entrepreneurs to grow their businesses and
increase revenue.
"Our objective is to assist the best we can to help Bumiputera technopreneurs'
businesses to be sustainable," myNEF chairman Ashran Ghazi said at a media
briefing here yesterday.
He said to
achieve this, myNEF will leverage on existing government programmes that have
been put in place to help Bumiputera technopreneurs.
"Our role is to facilitate and connect them to the right platforms,"
he said.
In the coming months, myNEF is organising a
series of roadshows called "Karnival ICT dan Kreatif (KiCK)"
nationwide to explain and get more participants to join the programmes.
"Interested companies are encouraged to join the event and get
involved," Ashran said.
Last year, the prime minister announced the PUsh
(Pemangkin Usahawan) initiative by myNEF in collaboration with the Malaysian
Association of Bumiputera Infor-mation and Communication Technology (ICT)
Industry and Entrepreneurs with the aim to create a sustainable ecosystem for
ICT and creative development.
The programmes under PUsh initiative, to name a
few, are myNEF national distribution network, creative content marketing
network and global partnership programme.
Key benefit of these programmes is to create and
grow sustainable ICT and creative businesses.
In addressing the needs of software companies to have better sales and market
reach locally, myNEF is creating a national distribution network to facilitate
the distribution of these products.
To date, more than 40 companies with 120
products have registered with myNEF and the organisation welcomes more
companies that have their own software products to participate.
On the distribution aspects of this programme, it is focusing on getting local
ICT businesses nationwide on board as channel partners.
"This business opportunity is open to all
ICT companies that want to resell or value add to their existing product lines,
which myNEF hopes will in turn contribute to an increase in net revenue for
them.
"I hope more ICT companies located in various parts of the country will
come forward to participate as channel partners in this programme, as I believe
we have product lines that can contribute to their business
sustainability," Ashran added.
Source: Business Times
Date : 15 Feb 2013
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