Media Prima looking
ahead to Next Big Thing
MEDIA
Prima Bhd yesterday unveiled its joint initiative project to boost the local
multi-billion creative industry, called The Next Big Thing.
The project, collaborated with three other parties, Multimedia Development Corp (MDec), Cradle Fund Sdn Bhd and Rhythm & Hues Studio is aimed at recognising and nurturing creative local talent to become globally competitive.
"With our support, this industry can go far and this project offers an opportunity for story tellers and animators to achieve global success," said Media Prima Television Networks chief operating officer Ahmad Izham Omar.
Malaysia's creative industry currently stands at RM16 billion, comprising sectors such as advertising, animation, digital content, TV/film, games, music and video.
The project, collaborated with three other parties, Multimedia Development Corp (MDec), Cradle Fund Sdn Bhd and Rhythm & Hues Studio is aimed at recognising and nurturing creative local talent to become globally competitive.
"With our support, this industry can go far and this project offers an opportunity for story tellers and animators to achieve global success," said Media Prima Television Networks chief operating officer Ahmad Izham Omar.
Malaysia's creative industry currently stands at RM16 billion, comprising sectors such as advertising, animation, digital content, TV/film, games, music and video.
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MDec head of policy and
strategy for creative multimedia division Hasnul Nadzrin Shah said the
rationale behind this collaboration is mostly economic.
"Last year, the TV industry generated a revenue of RM4.6 billion and from this, only RM45 million came from the animation space and of that, RM15 million were from exports market," he said.
Hasnul said there are many talented Malaysians who can go far in the creative industry, given sufficient funding and exposure.
He cited his experience in Europe recently where MDec's contact informed him that even the creator of the game "Angry Birds" was impressed with Malaysian children's animated TV series, Upin & Ipin.
Both Izham and Zainul spoke to reporters after signing the collaboration agreement in Sri Pentas here yesterday.
The Next Big Thing project has attracted 30 submissions and from that, the 10 best animation shorts will be shortlisted.
The top 10 will be featured on Media Prima's portal, Tonton.com.my, and a winner will be chosen based on votes from the public.
The winner will receive up to RM150,000 funding from Cradle Fund Sdn Bhd to produce a seven-minute pilot episode based from the three-three minute winning animation short.
The pilot episode will be aired in across the four Media Prima TV stations in their Bananana! slot and also Tonton.
MDec will then provide financial assistance to develop the pilot episode into a full series, which may cost between 75,000 and 125,000 per 2D episode or between RM150,000 and RM200,000 per 3D episode.
"The beauty of this project is that commercialisation of the product is confirmed from the very beginning and in this industry, commercialisation has always been the difficult part," said Cradle chief executive officer Nazrin Hassan.
The winner of this project will also receive guidance and special mentoring from Rhythm & Hues Studio Malaysia, which is a part of Hollywood's Academy Award-winning film production studio specialising in visual effects and computer animation.
Representing Rhythm & Hues yesterday was its senior manager Hasnul Hadi Samsudin.
Source : New Straits Times
"Last year, the TV industry generated a revenue of RM4.6 billion and from this, only RM45 million came from the animation space and of that, RM15 million were from exports market," he said.
Hasnul said there are many talented Malaysians who can go far in the creative industry, given sufficient funding and exposure.
He cited his experience in Europe recently where MDec's contact informed him that even the creator of the game "Angry Birds" was impressed with Malaysian children's animated TV series, Upin & Ipin.
Both Izham and Zainul spoke to reporters after signing the collaboration agreement in Sri Pentas here yesterday.
The Next Big Thing project has attracted 30 submissions and from that, the 10 best animation shorts will be shortlisted.
The top 10 will be featured on Media Prima's portal, Tonton.com.my, and a winner will be chosen based on votes from the public.
The winner will receive up to RM150,000 funding from Cradle Fund Sdn Bhd to produce a seven-minute pilot episode based from the three-three minute winning animation short.
The pilot episode will be aired in across the four Media Prima TV stations in their Bananana! slot and also Tonton.
MDec will then provide financial assistance to develop the pilot episode into a full series, which may cost between 75,000 and 125,000 per 2D episode or between RM150,000 and RM200,000 per 3D episode.
"The beauty of this project is that commercialisation of the product is confirmed from the very beginning and in this industry, commercialisation has always been the difficult part," said Cradle chief executive officer Nazrin Hassan.
The winner of this project will also receive guidance and special mentoring from Rhythm & Hues Studio Malaysia, which is a part of Hollywood's Academy Award-winning film production studio specialising in visual effects and computer animation.
Representing Rhythm & Hues yesterday was its senior manager Hasnul Hadi Samsudin.
Source : New Straits Times
Date : 11 September 2012
afternoon highlight
(11/09/12/156/631)
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