afternoon highlight (23/03/12/054/529) More exposure via YouTube Malaysia

More exposure via YouTube Malaysia

 

KUALA LUMPUR: All global and local advertisers can advertise to their target audience in Malaysia via the newly-launched YouTube Malaysia platform.

Director of product management for YouTube in the Asia-Pacific region Adam Smith said with the platform, companies can narrow down their target customers to Malaysian users.

YouTube, the world's largest online video-sharing community, launched its localised service for Malaysia yesterday.

Present was Google Malaysia country manager, Sajith Sivanandan and representatives from Malaysia Airlines, Standard Chartered, Maxis and Dutch Lady.

Meanwhile, Sajith said Malaysia has embraced the Internet and YouTube in a truly remarkable way.

He pointed that over a million Malaysians come to YouTube daily and this is rapidly growing.

Currently, Sajith said, the 17.5 million Malaysians spend one-third of their online time on social networks which include YouTube.

"Malaysians' strong belief in the power of Internet has already made the country a leader in Asia and one of the most globally connected nations," he said.

Besides advertising, the brand new YouTube Malaysia offers a local interface for locals to easily and quickly find videos most relevant to them, including expanded content from local and global partners.

The site will also create new online space for the national community and give Malaysian creators the opportunity to increase their exposure.

Users can visit this localised Malaysia site by choosing "Malaysia" as the location setting at the bottom of the YouTube.com homepage or going directly to www.youtube.com.my.

 

Source : New Straits Times

Date : 23 March 2012

afternoon highlight (23/03/12/054/529)